post

A Gene Story by Lynn Fellman

dnaIn the not-too-distant future your genetics will inform and guide your healthcare and those that treat you. Your genetics will outline your risk factors. How you will react to medications. What is the optimal course of treatment for all the variables that make up you.

Even though I’ve had my own DNA sequenced and learned a lot about my own makeup, I know so little about the current state of applied genetics as it is applied to one’s personal healthcare that I wish someone would write a book about where the science is at, what is up with all that DNA stuff, and where the science is headed.

Someone is creating that book: Lynn Fellman.

lynnfellmanI’ve known illustrator, author, artist, podcaster, and genetic communicator Lynn Fellman since we met in the early 90s in an interactive multimedia group. She’s spent the last decade plus learning about, and communicating on, everything DNA and genomics. To say this woman knows A LOT about genomics is an understatement. So much so that she’s been on NPR’s Science Friday with Ira Flatow (and other radio interview shows) since she can speak so eloquently about the science, and the meaning of, genetics and what it means for all of us.

To show you I’m not the only one that sees the powerful interpretive value Lynn brings to the science, she was recently recognized and granted a Fulbright Scholarship award to Israel for 2014-2015. Lynn will be working with Professor Dan Mishmar, evolutionary biologist at Ben Gurion University. She will be developing a video and lecture about Prof Mishmar’s research in the mitochondrial genome.

With all she knew and all the scientists and genetic leadership organizations Lynn was connected to, she was in for an unpleasant surprise. It happened when she learned she had cancer and needed a personal medical breakthrough. That’s when everything she’s learned came full circle: Lynn realized how far the science has come with genetics, but yet how far it has to go in order to directly benefit those of us who need it.

So Lynn is doing exactly what needs to be done for herself, for the science, and for us: She’s applying all of her media and communication expertise to create an ebook that is perfect for parents, children and even for use in schools! Right now she has a proposal out to various leadership organizations involved in advancing medical genetics in order to obtain full funding to complete this work. (By the way if you, or someone you know, is interested in finding out more or reviewing her proposal, please email Lynn directly).

lynn-fellmans-ibook

When finished this will not be some ordinary ebook. I’ve seen a significant amount of her (already pretty far along) ebook prototype and it is a beautifully illustrated, interactive journey through the science…but written as her own adventure and search for genetics application for her situation. The ebook is an adventure we’re on with her and the byproduct (intentional, of course) is that we learn an incredible amount about genetics, all wrapped up in an engaging and delightful story we want to keep reading.

ABOUT THE EBOOK (from Lynn’s website here)

The electronic book titled “Gene Stories” is about genomic science and how it is expanding our ideas about who we are. Blending narration, digital paintings, scientific content and story, the presentation appeals to both parents and their children.

With the advance of whole genome sequencing, the complexity of our genetic ancestry will gradually be understood. Will this knowledge expand our self-perception and cultural identity? This project explores innovative ways to encourage curiosity in our multifaceted ancestry while appreciating the beautiful complexity of human evolution.

The project received support by the National Science Foundation (NSF) and the National Evolutionary Synthesis Center (NESCent) during my residency at NESCent. Designed with iBook Author for viewing on iPads, the book will be available in the iTunes Bookstore in 2015.

If you would like to be informed when the ebook is available for preorder and release, please email Lynn.

About Steve Borsch

I'm CEO of Marketing Directions, Inc., a trend forecasting, consulting and publishing firm in Minnesota. Prior to that I was Vice President, Strategic Alliances at Lawson Software in St. Paul where I was responsible for all partnerships at this major vendor of enterprise resource planning software products and services. Read more about me here unless you're already weary of me telling you how incredible and awesome I am.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.