A Story About Genomics & ‘Precision Medicine’

What if you could get a free eBook* that would help you understand a lot more about a field that has already made a big impact on the human race, and is one that is accelerating toward a revolution in precision medicine? A woman uniquely suited to telling this story has already created the eBook prototype and needs your help in getting it to the point of launching.

You’ve heard about DNA, right? How about the term “genomics”? Of course you have since you’re living in 2015 and watch CSI, Sherlock and other shows where they use this field to catch murderers, rapists and those who shed their cells at crime scenes. It’s likely you’ve also read about almost-weekly major breakthroughs in medicine—especially those enabling precision medicine which target treatments at an individual’s unique genetic makeup—but probably thought like I have, “Sounds cool but I kinda, sorta don’t really get the whole genomics thing.”

If you help this woman get the story out, you will be able to “get it” with genomics in an entertaining way (plus I’m going to connect with an education technology leader in my local school district since it will be perfect for school kids).

An artist I’ve known for 25 years, Lynn Fellman, has done amazing work for the last decade on interpreting DNA in to various forms of media, including interactive multimedia back in the 1990s to print, textiles and more today.

She doesn’t toot her own horn enough (which I’m trying to get her to do more of) but she’s been on NPR Science Friday multiple times (and Ira Flatow is a huge, and supportive, fan); a Fulbright scholar within evolutionary genomic research at Ben-Gurion University; and has worked with genomic scientists at Baylor in Texas and at the University of Minnesota.

During a personal healthcare experience she became very frustrated at the lack of DNA knowledge out there and knew she was uniquely suited to do something about it…so she is.

In a few short months she’s built a prototype and just began this crowdfunding campaign to complete her illustrated, interactive eBook. It’s premise is a character looking for precision medicine for herself and for everyone. It is designed for a general audience and its focus is as a guide to understanding our genome.

She asked me for my opinion on her initial beta version of the eBook and I was so surprised and delighted that I encouraged her to move ahead and immediately. When she did I offered to help get the word out and that is why I’m writing this post.

Check it out and please support her so this eBook can get out in to the world. When you go to her crowdfunding page, scroll down and see the incredible gifts you can receive for the various funding levels.

Here is Lynn’s crowdfunding page for the eBook

Learn more about Lynn, her work, & Fellman Studio

*In order to fully deliver on the interactivity, she’s creating it in Apple’s iBook Author (which is the best possible way to deliver interactive eBooks, by the way) and the eBook will be available for free to anyone with a Macintosh computer, iPad, or iPhone.