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Note to Online Publishers: STOP THE AUTOPLAY VIDEOS AND BLARING AUDIO!!

Ever been in a public place, go to a web article in your browser, and suddenly AUDIO STARTS BLARING FROM AN AUTOPLAY VIDEO!?!

Me too. All it does is PISS ME OFF so I will immediately tweet to leadership of whatever publication is the offending one. They never reply. As it turns out, the tech industry is doing something about it as is a new Coalition for Better Ads.

Hopefully publishers will wake up and realize that if they make the experience all about them and their advertisers WE, the readers, won’t come back….ever.

I don’t use ad blockers in my main browser as it interferes with web work I do. Sometimes I forget to mute my audio which, of course, I don’t want to do since I might miss notifications on my work machine.

How to stop this autoplay and unable-to-exit popups crap? There are a few ways suggested in this article:

The interesting thing is that advertising groups are furious at Apple for blocking ad-trackers and Google has warned the industry that they’re going to be adding an ad-blocker next year in their Chrome browser.

Again, publishers are their own worst enemy and unless they wake up and change their approach, the tech industry will do it for them.

About Steve Borsch

I’m CEO of Marketing Directions, Inc., a trend forecasting, consulting and publishing firm in Minnesota. Prior to that I was Vice President, Strategic Alliances at Lawson Software in St. Paul where I was responsible for all partnerships at this major vendor of enterprise resource planning software products and services. Read more about me here unless you’re already weary of me telling you how incredible and awesome I am.

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