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My Apple Watch 4 Ordering Adventure

For our 32nd wedding anniversary on Thursday, September 20th, my wife and I decided to get Apple Watch 4’s for our anniversary gifts to one another. No…it won’t be a surprise, but it will be great to have these new, much more powerful, watches.

I was all set to order and I stayed up to do so at 12:01am Pacific time. Unfortunately I had to refresh my browser and didn’t get in until 12:08am.

You can see from the shipment timing above that my watch won’t arrive until 2-3 weeks after my wife receives her watch! You might say, “Well Steve, did you order them a long time apart?

  • 12:08am: Ordered my watch and then added to the cart BUT DAMN! I forgot to do my trade-in Apple Watch 2.
  • 12:09am: Immediately ordered my wife’s watch and entered her trade-in and added to cart.
  • 12:10am: Ordered my watch again, entered my trade-in, and added to cart.
  • 12:12am: Viewed cart and saw Apple’s warning that a single order can only contained two watches, so I removed my first watch order.
  • 12:13am: You can see from above what happened during the less than five minutes it took to perform this entire transaction!

I’ve told a few buddies about this and they just laughed at me and said stuff like:

“Apple only had 20 of each.”

“Man…talk about a first-world problem.”

“At least you’re not homeless and can afford them, you pathetic geek.”

So I’ll just shut up now and, um, wait for my watch while enjoying helping my bride set up her watch this Friday. Oh yeah, and as a stockholder I’m very happy people are buying this watch in droves.

About Steve Borsch

I'm CEO of Marketing Directions, Inc., a trend forecasting, consulting and publishing firm in Minnesota. Prior to that I was Vice President, Strategic Alliances at Lawson Software in St. Paul where I was responsible for all partnerships at this major vendor of enterprise resource planning software products and services. Read more about me here unless you're already weary of me telling you how incredible and awesome I am.

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