Great Marketing Video for a Service Called ‘Chatbooks’

As you may know from reading this blog, I’ve been using Flickr for my photo albums for years. Once owned by Yahoo, it was sold last year to the family-owned — and very well run photo service website — SmugMug. As you can see from two posts I wrote about preserving digital media here and here, I’m very concerned that photos of family and friends taken today with smartphones will disappear in to the digital ether at some point. If so, they won’t be in some shoebox in the closet 50 years from now for guys like me to scan, digitally clean up, and preserve.

SmugMug will occasionally send me marketing emails, most of which I ignore like I do with most ads of this kind. But I happened to get a marketing email from them and had time to view it and again, SmugMug never spams me so I clicked on the link and ended up on a site called Chatbooks, one of SmugMug’s affiliate partners.

Immediately my thought was, “Oh…just another photo book printer” until I watched the marketing video you see below and found myself laughing and delighted with it. It is an amusing and well-produced video pitching their service called Chatbooks and I smiled just about the entire time the video ran.

The service that caught my eye (and is the subject of the video below) is their Ongoing Photo Book Series which you can set up to publish a new soft or hard cover small book for every 60 photos you take with your smartphone. It’s a no-muss, no-fuss way of preserving photos for future generations, especially if you lose your phone and have never done a backup!!

Of course, I’m not the target market (Moms are for this video) but it still tickled me and made what they’re offering stand out in my mind and seriously consider the book series option. Well done Chatbooks!

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