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Why I bought an iPhone 11 Pro Max Instead of a Camera

iPhone 11 Pro Max and Sony RX100 VII

Admittedly I’m a technology snob. I’ve always purchased relatively good DSLR cameras, high end computers and devices, excellent microphones and sound editing gear, and have tried to find the sweet-spot of best quality vs. price.

When it comes to cameras, however, I’m always torn about taking a bag with the camera, two lenses, and a tripod with me to shoot photos. It’s too much bother and fuss, even though the images I can capture are outstanding!

A few years ago we went, as a family, to Italy. I wanted to enjoy the trip and knew that it would be hot and I would not want to carry a big bag with lenses, or even a single, big DSLR camera with one “walking around lens,” an 18-200mm one that would cover what I’d likely need on our trip.

Instead I purchased the best small travel camera on the market at the time (and arguably still the best travel camera as Sony just released version 7), the Sony RX100 M2. While the “reach” of this camera’s lense was not what I wanted, the photo quality was unbelievably good and I got some good photos on the trip.

So with upcoming trips in 2020 — and no desire to carry my big Nikon on any of them — I decided to purchase the Sony RX100 M7 which now does have a better lense, microphone input and other great features. I even had it in my Amazon cart with all of its accessories and the cart total was close to $2,200.

THE IPHONE 11 PRO MAX
Then I watched the Apple September 2019 keynote where the new iPhone 11 series was introduced and I made my decision: I would preorder the iPhone 11 Pro Max with 512GB of storage and NOT buy the Sony RX100M7.

Wait just a dang second Borsch … what!?!

For quite some time I’ve been watching the acceleration of computational photography and have realized we are at (or very close to) the tipping point where smartphones will supplant every kind of photo capture device except for truly high-end, professional cameras.

In fact, check out this paper and the video on this page about 3D rendering and creating a “Ken Burns effect” from *a single image* as it shows what’s possible computationally with photography.

One could argue we are already there, what with camera company sales down trending dramatically, according to a brilliant tech analyst and writer Om Malik. Om wrote this post about the down trending of camera sales and included this graph:

One of Om’s reasons for this decline is the acceleration in smartphone sales and the “good enough” quality of images shot on these devices. While I recoil at the thought of millions of muddy, not sharp, bad color photos being shot by hundreds of millions of us around the world, this is the future of photography whether we “prosumers” or “pros” want it or not.

Having heard this (possibly apocryphal) response by a professional photographer to a novice who had asked, “What’s the best camera I should buy?” and the pro’s response was, “The one you have with you” have made me realize how many times I’ve been somewhere when a great photo opportunity has presented itself.

Yes, this is a glib response to a legitimate question, but one thing is clear: If you don’t have your camera with you, you are unable to take any kind of photo and almost all of us have our smartphones with us all the time. I know I do.

So when I saw the computational photography capability of the new iPhone 11 Pro Max, I knew that I’d have to buy it and not buy the Sony RX100 M7.

By the way, I still often go out with my sole intention of taking photographs and schlep all of my gear with me. But now that I have tripods and a gimbal for my iPhone (and have had them for some time), now that I will be able to take better quality photographs I’ll use these accessories even more.

Food for thought…

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About Steve Borsch

Strategist. Learner. Idea Guy. Salesman. Connector of Dots. Friend. Husband & Dad. CEO. Janitor. More here.

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