Rise of the Participation Culture
Starting in early 2006, I found myself presenting to groups and teams about the Internet-as-a-platform, Web 2.0, social media, and the acceleration of an always-on, always-connected mass of people who were participating online in new and fundamentally different ways…but continually delivering the same basic information over-n-over again. I put together this report, gave it away free (it’s had over 13,000 downloads as of August, 2008) and often recommend it as a pre-read before presentations with client teams.
The primary premise of this report is a good baseline overview and is entitled, Rise of the Participation Culture.
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