Presentation from SMBMSP #16
A presentation by Steve Borsch, given at the Social Media Breakfast, Minneapolis St. Paul on June 16, 2009
Download a PDF of this presentation
This presentation originally given at the Social Media Breakfast, Minneapolis/St. Paul MN #16 on June 26, 2009.
Learn more about SMBMSP here.
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As usually phenomenal event sponsored by PartnerUp and Deluxe. Steve Borsch (Connecting the Dots) presentation pointed out still new ideas (and tools) on the topic that seemed to be discussed so much.
Steve described the shift of linear thinking to parallel and associative, and showed the most comprehensive “map” of social space I have seen so far.
Other interesting ideas from the presentation:
Participation in social networking definitely accelerating; LinkedIn probably benefited from the economy the most 😉
93% of Americans believe a company should have a presence in social media; 85% of Americans believe a company should interact via social media.
There is an expectation that a person should have one place – a hub of his or her social activities
Think about yourself as a “curator”
Blogs are not disappearing – they are becoming mainstream media
Digital lifestream aggregators – a new one – posterous
Tim Brunelle presented a few ideas about influence of social media on advertising. The most surprising for me was a thought that social media is keeping the advertising alive… We often hear that the advertisement is dead (what makes sense), but Tim argued that companies still need to communicate with consumers and the combination of social media and advertisement could produce the best result. Interesting…
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