Presentation from SMBMSP #16

A presentation by Steve Borsch, given at the Social Media Breakfast, Minneapolis St. Paul on June 16, 2009


Download a PDF of this presentation

This presentation originally given at the Social Media Breakfast, Minneapolis/St. Paul MN #16 on June 26, 2009.

Learn more about SMBMSP here.


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  4. Vanessa Bright on July 6, 2013 at 1:02 pm

    As usually phenomenal event  sponsored by PartnerUp  and Deluxe.  Steve Borsch  (Connecting the Dotspresentation pointed out still new ideas (and tools) on the topic that seemed to be discussed so much.

    Steve described the shift of linear thinking to parallel and associative, and showed the most comprehensive “map” of social space I have seen so far.

    Other interesting ideas from the presentation:

    Participation in social networking definitely accelerating; LinkedIn probably benefited from the economy the most 😉
    93% of Americans believe a company should have a presence in social media; 85% of Americans believe a company should interact via social media.
    There is an expectation that a person should have one place – a hub of his or her social activities
    Think about yourself as a “curator”
    Blogs are not disappearing – they are becoming mainstream media

    Today all media is social and all social is media
    Steve Rubel, SVP Edelman and Associates

    Digital lifestream aggregators – a new one – posterous

    Tim Brunelle  presented a few ideas about influence of social media on advertising. The most surprising for me was a thought that social media is keeping the advertising alive… We often hear that the advertisement is dead (what makes sense), but Tim argued that companies still need to communicate with consumers and the combination of social media and advertisement could produce the best result. Interesting…
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